People Hub ยท September Campaign

September on TV

Every great show keeps you coming back for the next episode.

This September, a new episode unlocks in the People Hub every week. We'll learn what we're building with CTV, celebrate how TV has shaped our lives, and discover the future of television โ€” together, one episode at a time.

Learn it Feel it Play it

Learn it. Feel it. Play it.

September on TV isn't just a product campaign โ€” it's a shared experience with a clear thread: understand what we're building, remember how television has shaped our lives, and celebrate that Seedtag is now helping build its future.

๐ŸŽ“ Product

Learn it

A CTV 101 built by Product: what it is, why it matters to Seedtag, and what we're building โ€” in short videos and a 5-minute micro-learning, capped with a quiz and a badge.

โค๏ธ Culture

Feel it

TV has always connected us โ€” different countries, different generations, different stories. Now we're building the future of television, together. Context creates emotion.

๐ŸŽฎ Engagement

Play it

A season of simple, shareable games in the People Hub and Slack โ€” inspired by the energy of our World Cup Sweepstakes โ€” that turn CTV into something we all rally around.

One season, four weeks

Every Monday in September, a new theme unlocks in the People Hub โ€” building from understanding CTV to celebrating the future of TV, together.

Week 1

Understanding CTV

CTV 101, CTV Trivia, and The Seedtag Cast โ€” get the basics, then bring them to life.

Week 2

TV Memories

CTV in Action, CTV Trivia, My Life is a Movie, and the .tv Report โ€” our stories, on screen.

Week 3

Movie Games

CTV: Life of a Campaign, CTV Trivia, Guess the Movie, and Describe a Movie... Badly.

Week 4

Future of TV

CTV: What's Next, CTV Trivia, and the Famous Quotes Challenge โ€” closing out the season.

Fourteen episodes, one story

Every week follows the same rhythm: a short CTV learning capsule, that week's CTV Trivia, and one or two games โ€” a voting game, a direct-prize game, or both. Each episode unlocks in the People Hub on its scheduled week.

Week 1 ยท Understanding CTV
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๐ŸŽ“
Episode 1 ยท Capsule

CTV 101

What is CTV? Why does it matter to Seedtag? What are we building? A short micro-learning path from Product, capped with a quiz.

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๐Ÿ† Badge for completing the capsule
locked
๐Ÿ“บ
Episode 2 ยท Trivia

CTV Trivia

Round one of the season's trivia relay: 70s and 80s pop-culture questions, plus a few on the basics of CTV.

๐Ÿ† Points toward the weekly leaderboard
locked
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Episode 3 ยท Vote

The Seedtag Cast

If Seedtag were a TV show, who'd play the mentor, the comedian, the problem solver, the plot twist, the main character? Suggest your casting โ€” always with consent and kindness โ€” and vote for your favorite pick per role.

๐Ÿ† Most-voted casting per role gets a shoutout at the Finale
Week 2 ยท TV Memories
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๐Ÿ› ๏ธ
Episode 4 ยท Capsule

CTV in Action

A closer look at how our CTV product actually works โ€” Neuro-Contextual, applied to television. Straight from Product, in five minutes.

0% watched
๐Ÿ† Badge for completing the capsule
locked
๐Ÿ“บ
Episode 5 ยท Trivia

CTV Trivia

Round two: 90s and 2000s pop culture, plus a few questions on how CTV campaigns get measured.

๐Ÿ† Points toward the weekly leaderboard
locked
๐ŸŽฌ
Episode 6 ยท Vote

My Life is a Movie

If your life were a movie or show: what's the title, the tagline, and what can we expect from Season 2? The community votes on their favorite.

๐Ÿ† Prize for the most creative pitch
locked
๐Ÿ“ผ
Episode 7 ยท Direct prize

.tv Report

A quick personality quiz across the decades. Your score decides your TV Personality โ€” from Vintage TV Master to Content Native โ€” revealed like an awards-show winner, badge included.

๐Ÿ† An official, shareable badge with your TV Personality
Week 3 ยท Movie Games
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๐ŸŽฅ
Episode 8 ยท Capsule

CTV: Life of a Campaign

From targeting to the screen: a short walkthrough of how a CTV campaign runs end-to-end at Seedtag.

0% watched
๐Ÿ† Badge for completing the capsule
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Episode 9 ยท Trivia

CTV Trivia

Round three: the streaming decade โ€” 2010s questions, plus a few on CTV ad formats.

๐Ÿ† Points toward the weekly leaderboard
locked
๐Ÿฟ
Episode 10 ยท Direct prize

Guess the Movie

Emoji clues, pixelated stills, or a badly-described plot โ€” guess the film faster than everyone else. ๐ŸŸ๐Ÿ‘‘โ„๏ธ = Finding Nemo.

๐Ÿ† Prize for most correct guesses
locked
๐ŸŽญ
Episode 11 ยท Vote

Describe a Movie... Badly

"A billionaire dresses as a bat because therapy is expensive." Explain a classic film in the worst, funniest way โ€” the community guesses and votes.

๐Ÿ† Prize for the most-liked description
Week 4 ยท Future of TV
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๐Ÿš€
Episode 12 ยท Capsule

CTV: What's Next

A look ahead: where CTV is heading, and what it means for Seedtag's roadmap.

0% watched
๐Ÿ† Badge for completing the capsule
locked
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Episode 13 ยท Trivia

CTV Trivia

Final round: Gen Z and the 2020s, plus a few questions on what's next for CTV. The season's trivia leaderboard closes here.

๐Ÿ† Points toward the weekly leaderboard
locked
๐Ÿ’ฌ
Episode 14 ยท Vote

Famous Quotes Challenge

"May the Force be with you." A famous line drops each day โ€” vote in a quick poll for the movie you think it's from, pulled from films around the world.

๐Ÿ† Prize for the most correct votes across the week

Your .tv Report

A short quiz turns your score into an official title โ€” revealed like a TV awards-show winner, with a badge made to screenshot and share on Slack.

๐Ÿ† Congratulations! You've unlocked: โญ 90's Pop Culture Icon

You survived dial-up internet, remember every sitcom intro by heart, and probably still know all the lyrics to your favorite TV theme song.

โญ OFFICIALLY CERTIFIED 90's Pop
Culture Icon
September on TV Seedtag
๐Ÿ“บ 70s

Vintage TV Master

๐Ÿ•บ 80s

Retro TV Legend

๐ŸŽฎ 90s

90's Pop Culture Icon

๐Ÿ’ฟ 2000s

Binge-Watching Pioneer

๐Ÿ“ฑ 2010s

Streaming Superstar

๐Ÿš€ Gen Z

Content Native

TV has always connected us. Different countries. Different generations. Different stories. Now we're building the future of television, together.

The idea behind September on TV

More ways to play, all September long

Running alongside the weekly episodes, a few lighter formats to keep the conversation going all September long.

๐Ÿฟ

Friday Movie Club

Weekly pick: "Which movie would you recommend to every Seedtagger?" With a short explanation, and ends in a company ranking.

๐ŸŽง

The Soundtrack of Your Life

Share a show, a movie, and a song that represent you. Not just TV โ€” the full picture, and a little more emotional.

โค๏ธ

The Scene That Stayed With You

Not the most famous scene โ€” the one that made you feel something. One sentence, one memory. Context creates emotion; emotion creates memory.

๐Ÿ†

Season Finale ยท Community Awards

We close the season, announce the winners from every episode and the trivia leaderboard, and celebrate the stories that connected us this September.

Thanks for being part of the story we're writing together.

One season. Four weeks. Fourteen episodes. A whole company learning, playing, and celebrating what we're building โ€” together.

Catch up on this week's episode Learn. Play. Connect. Celebrate.